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Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ―broad-based‖ promotion program for all fruits and vegetables, and this idea is highly controversial among...

Persistent link: https://www.econbiz.de/10011070532

U.S. Demand for Tobacco Products in a System Framework

Zheng, Yuqing; Zhen, Chen; Nonnemaker, James; Dench, Daniel - Agricultural and Applied Economics Association - AAEA - 2014

Paper removed at the request of the author.

Persistent link: https://www.econbiz.de/10011068751

Getting the focus right : New Zealand baby boomers and advertisements for glasses

FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297

Persistent link: https://www.econbiz.de/10010196469

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Myriam's "adverteasing" : on the performative power of marketing promises

Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140

Persistent link: https://www.econbiz.de/10010511378

Competing for attention in social communication markets

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

Persistent link: https://www.econbiz.de/10011539518

Behavior-based advertising

Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064

Persistent link: https://www.econbiz.de/10011873951

Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture

Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137

Persistent link: https://www.econbiz.de/10010338662

Marketing via smart speakers : what should Alexa say?

Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365

Persistent link: https://www.econbiz.de/10012313906

Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration

Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29

Persistent link: https://www.econbiz.de/10012423197