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Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu; Sung, Jungyeon; Gentry, James W.; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
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Is advertising a barrier to male movement toward gender change?
Gentry, James W.; Harrison, Robert - In: Marketing theory 10 (2010) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10003964103
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"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.; Carlson, Les; Gentry, James W. - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014548001