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~subject:"Advertising"
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Advertising
Konsumentenverhalten
104,148
Consumer behaviour
104,139
Relationship marketing
13,034
Beziehungsmarketing
13,032
Theorie
12,578
Theory
12,578
Brand management
9,052
Markenführung
9,044
Online retailing
8,887
Online-Handel
8,886
Markenimage
7,970
Brand image
7,962
Customer satisfaction
7,302
Kundenzufriedenheit
7,297
Social Web
7,194
Social web
7,194
Brand
6,970
Markenartikel
6,947
Online-Marketing
5,725
Internet marketing
5,713
Experiment
5,356
Service quality
5,263
Dienstleistungsqualität
5,261
Einzelhandel
5,087
Retail trade
5,048
Werbewirkung
4,954
Advertising effects
4,945
Electronic Commerce
4,869
E-commerce
4,797
Emotion
4,469
USA
4,299
United States
4,233
Private consumption
3,836
Privater Konsum
3,835
Marketingmanagement
3,745
Marketing management
3,735
Werbung
3,735
Deutschland
3,717
Germany
3,676
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Online availability
All
Undetermined
1,906
Free
761
CC license
59
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Article
2,909
Book / Working Paper
797
Journal
13
Other
1
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Article in journal
2,774
Aufsatz in Zeitschrift
2,774
Graue Literatur
149
Non-commercial literature
149
Arbeitspapier
125
Working Paper
125
Aufsatz im Buch
107
Book section
107
Hochschulschrift
41
Collection of articles of several authors
33
Sammelwerk
33
Thesis
29
Aufsatzsammlung
22
Conference paper
22
Konferenzbeitrag
22
Konferenzschrift
21
Lehrbuch
9
Textbook
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
7
Market information
6
Marktinformation
6
Case study
5
Fallstudie
5
Collection of articles written by one author
4
Reprint
4
Sammlung
4
Bibliografie
2
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2
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1
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1
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1
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1
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English
3,640
German
80
Russian
3
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3
Arabic
1
Bulgarian
1
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Norwegian
1
Portuguese
1
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Author
All
Septianto, Felix
27
Eisend, Martin
19
Gierl, Heribert
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Pelsmacker, Patrick de
13
Wu, Linwan
13
Yoon, Sukki
13
Diehl, Sandra
12
Torres, Ivonne M.
12
Rosengren, Sara
11
Yoon, Hye Jin
11
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Thaichon, Park
10
Wilson, Christopher
10
Bellman, Steven
9
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Ghose, Anindya
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Shin, Jiwoong
9
Wilbur, Kenneth C.
9
Zúñiga, Miguel Ángel
9
Baek, Tae Hyun
8
Bang Nguyen Viet
8
Narayanan, Sridhar
8
Pauwels, Koen
8
Quach, Sara
8
Saffer, Henry
8
Xue, Fei
8
Campbell, Colin L.
7
Dave, Dhaval
7
Janssen, Maarten C. W.
7
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Institution
All
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
American Marketing Association
6
Springer Fachmedien Wiesbaden
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Institute of Practitioners in Advertising <London>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Published in...
All
International journal of advertising : the review of marketing communications
158
Journal of business research : JBR
134
Journal of marketing communications
119
International journal of advertising : the quarterly review of marketing communications
88
Journal of advertising research
70
Marketing science
62
Journal of promotion management : JPM
59
Journal of retailing and consumer services
59
Journal of promotion management : innovations in planning and applied research
57
Psychology & marketing
46
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising
43
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
30
Journal of current issues and research in advertising
30
European journal of marketing : EJM
27
Marketing letters : a journal of research in marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
Journal of global marketing
22
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
21
International journal of consumer studies
21
Journal of marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of marketing research : JMR
19
European journal of marketing
18
Journal of business ethics : JOBE
17
Cogent business & management
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
16
The journal of consumer marketing
16
The journal of product & brand management
16
International journal of hospitality management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
International journal of pharmaceutical and healthcare marketing : IJPHM
14
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Source
All
ECONIS (ZBW)
3,708
USB Cologne (EcoSocSci)
5
RePEc
3
BASE
2
Other ZBW resources
2
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1
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
2
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
3
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
4
The impact of four alternative policies to decrease soda consumption
Liu, Yizao
;
Lopez, Rigoberto A.
;
Zhu, Chen
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10010367514
Saved in:
5
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
6
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
7
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
8
Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
9
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
10
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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