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Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia - In: Journal of advertising 48 (2019) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
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ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
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Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
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Introduction to computational advertising research methodology themed issue : editorial
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 53 (2024) 5, pp. 639-643
Persistent link: https://www.econbiz.de/10015194425
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice; Benoit-Moreau, Florence; Russell, … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 107-134
Persistent link: https://www.econbiz.de/10011298744