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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity
Coleman, Catherine A.; Zayer, Linda Tuncay; Hesapci … - In: Journal of macromarketing 40 (2020) 4, pp. 510-527
Persistent link: https://www.econbiz.de/10012308737
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Transformative advertising research : reimagining the future of advertising
Gurrieri, Lauren; Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising 51 (2022) 5, pp. 539-556
Persistent link: https://www.econbiz.de/10013417530
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Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay; Coleman, Catherine A.; Gurrieri, Lauren - In: Journal of advertising 52 (2023) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
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Climbing the ladder or chasing a dream? : men's responses to idealized portrayals of masculinity in advertising
Zayer, Linda Tuncay; Otnes, Cele - In: Gender, culture, and consumer behavior, (pp. 87-110). 2012
Persistent link: https://www.econbiz.de/10009544244
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Menstruation in marketing : stigma, #femvertising, and transmedia messaging
Coleman, Catherine A.; Sredl, Katherine C. - In: The Routledge companion to marketing and feminism, (pp. 102-119). 2022
Persistent link: https://www.econbiz.de/10014474321
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Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
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Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
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Controversial advertising : transgressing the taboo of gender-based violence
Gurrieri, Lauren; Brace-Govan, Jan; Cherrier, Helene - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149