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Corporate communications : an international journal
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European Journal of Marketing
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Journal of promotion management : JPM
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Brand Meaning
Whelan, Susan
- In:
European Journal of Marketing
45
(
2011
)
4
,
pp. 692-694
Persistent link: https://www.econbiz.de/10014722735
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Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.
;
Davies, Gary
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
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When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes
Han, Joon Hye
;
Grimes, Anthony
;
Davies, Gary
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10014493933
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