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~subject:"Advertising"
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Advertising
Werbung
24
Advertising effects
14
Werbewirkung
14
Consumer behaviour
12
Konsumentenverhalten
12
USA
9
United States
9
Confidence
8
Internet marketing
8
Online-Marketing
8
Vertrauen
8
Arzneimittel
6
Pharmaceuticals
6
Social Web
6
Social web
6
Direct marketing
5
Direktmarketing
5
Comparison
4
Online retailing
4
Online-Handel
4
Vergleich
4
Viral marketing
4
Virales Marketing
4
Website
4
Information behaviour
3
Informationsverhalten
3
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Bespielte Medien
2
Bibliometrics
2
Bibliometrie
2
Cognition
2
Computational advertising
2
Corporate disclosure
2
DTC brand websites
2
DTC prescription drug advertising
2
Data protection
2
Datenschutz
2
Elderly people
2
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Undetermined
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English
26
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Huh, Jisu
25
DeLorme, Denise E.
6
Reid, Leonard N.
6
An, Soontae
3
Kim, Eunah
3
Faber, Ronald J.
2
Kim, Hyejin
2
Lu, Xinyu
2
Nelson, Michelle R.
2
Russell, Cristel Antonia
2
Shin, Wonsun
2
Srivastava, Jaideep
2
Abdollahi, Maral
1
Cho, Soyoen
1
Dahlén, Micael
1
Darmawan, Ida
1
Das, Debarati
1
Dens, Nathalie
1
Eisend, Martin
1
Gross, Michelle
1
Helberger, Natali
1
Laczniak, Russell N.
1
Lueck, Jennifer
1
Malthouse, Edward C.
1
Milne, George
1
Pfeuffer, Alexander
1
Pfiffelmann, Jean
1
Rath, Bhavtosh
1
Rosengren, Sara
1
Rust, Roland T.
1
Soulez, Sébastien
1
Stewart, David W.
1
Strycharz, Joanna
1
Sundaram, Hari
1
Suzuki-Lambrecht, Yoshikazu
1
Xu, Hao
1
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Journal of advertising
8
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
International Journal of Pharmaceutical and Healthcare Marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Advertising theory
1
Designing and communicating experience
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
24
Other ZBW resources
2
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1
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
2
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
3
Young adults' acceptance of data-driven personalized advertising : Privacy and Trust Equilibrium (PATE) model
Shin, Wonsun
;
Kim, Eunah
;
Huh, Jisu
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10015421401
Saved in:
4
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
5
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
6
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
7
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
8
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
9
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
10
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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