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Consumer response to point of purchase advertising for local brands
Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
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Informing generic advertising programs by investigating income and relative return heterogeneities in voluntary contributions mechanisms
Kassas, Bachir; Palma, Marco A.; Hall, Charles R. - In: Journal of agricultural and resource economics : JARE ; … 46 (2021) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10012625598
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Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan; Palma, Marco A.; Hall, Charles R.; … - In: Applied economics 51 (2019) 12, pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540