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Advertising
Consumer behaviour
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South Korea
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CGE model
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CGE-Modell
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Gastronomie
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Beziehungsmarketing
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Hotel industry
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Hotellerie
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Relationship marketing
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General equilibrium
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Markenführung
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Customer satisfaction
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Kim, Eunah
5
Segijn, Claire M.
3
Boerman, Sophie C.
2
Huh, Jisu
2
Jun, Jinhyun
2
Kim, Jewoo
2
Tang, Liang
2
Gansen, Chloe
1
Lee, Garim
1
Nicolau, Juan L.
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Ooijen, Iris van
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Park, Sangwon
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Shin, Wonsun
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Sifaoui, Asma
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Zheng, Tianshu
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Journal of marketing communications
2
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of current issues and research in advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
The behavioral and intermediate effects of advertising on firm performance : an empirical investigation of the restaurant industry
Kim, Jewoo
;
Jun, Jinhyun
;
Tang, Liang
;
Zheng, Tianshu
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011912225
Saved in:
2
How well does advertising work on restaurant performance? : a dynamic and quadratic approach
Kim, Jewoo
;
Jun, Jinhyun
;
Tang, Liang
- In:
International journal of hospitality management
81
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10012128307
Saved in:
3
Differentiated effect of advertising : joint vs. separate consumption
Park, Sangwon
;
Nicolau, Juan L.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 107-114
Persistent link: https://www.econbiz.de/10010499490
Saved in:
4
The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.
;
Kim, Eunah
;
Ooijen, Iris van
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
Saved in:
5
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
6
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
7
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
8
Young adults' acceptance of data-driven personalized advertising : Privacy and Trust Equilibrium (PATE) model
Shin, Wonsun
;
Kim, Eunah
;
Huh, Jisu
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10015421401
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