Showing 1 - 2 of 2
Persistent link: https://www.econbiz.de/10012430615
This paper develops an algorithm to predict the effect of influencer video advertising on product sales. We propose the concept of motion-score, or m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging parts of a video. We locate product...
Persistent link: https://www.econbiz.de/10013236214