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Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin; Winchester, Maxwell - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013