Display advertising is a $25 billion business with a promising upward revenue trend. In this paper, we consider an online display advertising setting in which a web publisher posts display ads on its website and charges based on the cost-per-click (CPC) pricing scheme while promising to deliver...

The digital advertising industry has witnessed an impressive explosion since its inception. With internet advertising revenues already at over $200 billion, the projections are for continued growth. The format and technological underpinnings of digital advertising make it a fascinating subject...