Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Because technology-enabled marketing research has led to information arriving at a rapid pace, methods in marketing that allow for coherent, sequential and fast information integration are needed. We propose in this research a new approach to information integration: Information Reweighted...

Advances in data collection have made it increasingly easy to collect information on advertising exposures. However, translating this seemingly rich data into measures of advertising response has proven difficult, largely due to concerns that advertisers target customers with a higher propensity...