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Flexible and committed advertising contracts in electronic retailing

Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 323-339

Persistent link: https://www.econbiz.de/10012294997

When ignorance can be bliss : organizational structure and coordination in electronic retailing

Liu, Dengpan; Tan, Yong; Mookerjee, Vijay S. - In: Information systems research : ISR 29 (2018) 1, pp. 70-83

Persistent link: https://www.econbiz.de/10011866149

Advertising competition on the internet : operational and strategic considerations

Liu, Dengpan; Mookerjee, Vijay S. - In: Production and operations management : the flagship … 27 (2018) 5, pp. 884-901

Persistent link: https://www.econbiz.de/10011969999

Coordination in multibrand, multimedia advertising : is it always a good thing?

Zhu, Wangsheng; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 35 (2024) 3, pp. 1011-1033

Persistent link: https://www.econbiz.de/10015192722

Optimizing performance-based internet advertisement campaigns

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Operations research 65 (2017) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10011648856

Blockchain Technology Adoption in Digital Advertising : A Game-Theoretic Analysis

Gao, Yi - 2020

Recently, the disruptive impact of blockchain technology on the digital advertising industry has caught widespread attention. However, advertisers are uncertain of whether to adopt the blockchain, and it is unclear how publishers would allocate their spots facing this new technology. Although...

Persistent link: https://www.econbiz.de/10012829470

Not just a fad : optimal sequencing in mobile in-app advertising

Sun, Zhen; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 28 (2017) 3, pp. 511-528

Persistent link: https://www.econbiz.de/10011754105

Sustaining a good impression : mechanisms for selling partitioned impressions at ad exchanges

Mehta, Sameer; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 31 (2020) 1, pp. 126-147

Persistent link: https://www.econbiz.de/10012242432

Ad-blockers : a blessing or a curse?

Aseri, Manmohan; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 31 (2020) 2, pp. 627-646

Persistent link: https://www.econbiz.de/10012295037

When is more merrier? : a cloud-based architecture to procure impressions from multiple ad exchanges

Hosseini, Leila; Tang, Shaojie; Mookerjee, Vijay S. - In: Information systems research : ISR 35 (2024) 1, pp. 294-317

Persistent link: https://www.econbiz.de/10014530462