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Advertising
Consumer behaviour
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Advertising effects
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Sortiment
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Brand image
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Customer satisfaction
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India
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Psychology & marketing
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ECONIS (ZBW)
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Understanding trust in advertising
Lammert, Florenz
-
2018
Persistent link: https://www.econbiz.de/10011917967
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Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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