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Advertising
Consumer behaviour
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Advertising effects
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Lee, Min Seong
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International studies of management & organization : ISMO
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline
;
Fornerino, Marianela
;
Werle, …
- In:
International studies of management & organization : ISMO
50
(
2020
)
2
,
pp. 174-200
Persistent link: https://www.econbiz.de/10012261051
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
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