Corporate image advertising is a subset of advertising that focuses on promoting the organization itself, instead of specific products or services. A company can use corporate image advertising as part of its overall effort to manage its corporate reputation. In recent times, the image of oil...

This article examines public opinion of energy companies and their advertising, which can be used to counteract negative opinions. Energy companies are using corporate advertising to differentiate their brand and promote the quality of their product and the consumption experience. Since...