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Marketing education : reflecti...
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Advertising
Consumer behaviour
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Social Web
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Beziehungsmarketing
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Relationship marketing
27
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22
Online-Marketing
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Marketingmanagement
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Markenartikel
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social media
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Dolan, Rebecca
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Septianto, Felix
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Wilkie, Dean C. H.
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Burgess, Amelie Jay
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Soutar, Geoffrey N.
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Journal of advertising research
2
Australasian marketing journal
1
European journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
2
The power of beliefs : how diversity advertising builds audience connectedness
Burgess, Amelie Jay
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
European journal of marketing
58
(
2024
)
9
,
pp. 1969-1994
Persistent link: https://www.econbiz.de/10015198403
Saved in:
3
Towards successful diversity initiatives : the importance of building audience connectedness
Burgess, Amelie J.
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012498489
Saved in:
4
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
Saved in:
5
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
6
A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan
;
Tessitore, Tina
;
Harrigan, Paul
; …
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
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