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Special section introduction: artificial intelligence and advertising

Li, Hairong - In: Journal of advertising 48 (2019) 4, pp. 333-337

Persistent link: https://www.econbiz.de/10012201448

Computer vision models for image analysis in advertising research

Li, Hairong; Zhang, Nan - In: Journal of advertising 53 (2024) 5, pp. 771-790

Persistent link: https://www.econbiz.de/10015194441

Audio and visual distractions and implicit brand memory : a study of video game players

Choi, Yung Kyun; Lee, Sung mi; Li, Hairong - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 219-227

Persistent link: https://www.econbiz.de/10009778520

Opportunities for and pitfalls of using big data in advertising research

Malthouse, Edward C.; Li, Hairong - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 227-235

Persistent link: https://www.econbiz.de/10011705748

Understanding media synergy

Huang, Guanxiong; Li, Hairong - In: Advertising in new formats and media : current research …, (pp. 97-113). 2016

Persistent link: https://www.econbiz.de/10011473404

Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence

Li, Hairong; Daugherty, Terry; Biocca, Frank - In: Advertising, promotion, and new media, (pp. 148-174). 2015

Persistent link: https://www.econbiz.de/10011708668

Chapter 5 Understanding Media Synergy

Huang, Guanxiong; Li, Hairong - In: Advertising in new formats and media : current research …, (pp. 97-113). 2016

Purpose As an extension to Assael’s (2011) review on media synergy, this chapter examines the latest evolvement of media synergy research in the past 10 years by integrating studies from a wide range of leading journals. Methodology/approach We searched a total of 17 major journals in...

Persistent link: https://www.econbiz.de/10015366517

Harnessing the strengths of computational advertising and experimental methods to enhance research design

Thomas, Veronica L.; Liu-Thompkins, Yuping - In: Journal of advertising 53 (2024) 5, pp. 700-709

Persistent link: https://www.econbiz.de/10015194430

A primer on using behavioral data for testing theories in advertising research

Liu-Thompkins, Yuping; Malthouse, Edward C. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 213-225

Persistent link: https://www.econbiz.de/10011686526

Advertising in Asia : theories and implications for practice

Chang, Chingching; Lee, Wei-Na; Liu-Thompkins, Yuping - In: Journal of advertising 48 (2019) 5, pp. 417-436

Persistent link: https://www.econbiz.de/10012201474