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Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania - In: International journal of computational economics and … 5 (2015) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
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One value does not "fit" all : value-laden luxury advertising through the lens of consumer individuality
Kyrousi, Antigone G.; Koronaki, Eirini; Zotou, Athina Y.; … - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 96-119
Persistent link: https://www.econbiz.de/10015191702
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Competitiveness and advertising in Greek food and beverage manufacturing firms
Notta, Ourania; Vlachvei, Aspassia - In: Marketing and management sciences : proceedings of the …, (pp. 140-146). 2010
Persistent link: https://www.econbiz.de/10003950573