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Advertising
Game theory
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Spieltheorie
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Brand
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Brand management
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Markenartikel
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Markenführung
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Distribution channel
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Handelsmarke
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Vertriebsweg
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Online-Handel
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Amrouche, Nawel
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Yan, Ruiliang
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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ECONIS (ZBW)
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
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National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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