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The braggart's dilemma : on the social rewards and penalties of advertising prosocial behavior
Berman, Jonathan Z.
;
Levine, Emma E.
;
Barasch, Alixandra
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10010526403
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