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Intents of green advertisements
Kumar, Prashant - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh - In: Services marketing quarterly 39 (2018) 3, pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
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Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834