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Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium products
Miller, Chadwick J.; Brannon, Daniel C.; Salas, Jim; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
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A longitudinal examination of the relationship between national-level per capita advertising expenditure and national-level life satisfaction across 76 countries
Wiles, Michael A.; Janani, Saeed; Fotheringham, Darima; … - In: Marketing science 43 (2024) 3, pp. 542-563
Persistent link: https://www.econbiz.de/10014529244
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024