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Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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The creator economy : managing ecosystem supply, revenue sharing, and platform design
Bhargava, Hemant K.
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5233-5251
Persistent link: https://www.econbiz.de/10013369299
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