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Assessing the kid's behaviour with factors of social media advertising : DEMATEL application
Bandil, Deepika
;
Agrawal, Vivek
;
Mohanty, R. P.
- In:
Journal of advances in management research : JAMR
20
(
2023
)
3
,
pp. 353-384
Persistent link: https://www.econbiz.de/10014323273
Saved in:
2
Assessing the factors of social media advertising : integrated ISM-MICMAC approach
Bandil, Deepika
;
Agrawal, Vivek
- In:
International journal of business excellence : IJBEX
33
(
2024
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10015061401
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