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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li; Lu, Lu; Gursoy, Dogan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 3, pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
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Advertising and quality improving strategies in a supply chain when facing potential crises
Lu, Lijue; Navas, Jorge - In: European journal of operational research : EJOR 288 (2021) 3, pp. 839-851
Persistent link: https://www.econbiz.de/10012387373
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An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
Lu, Lijue; Marín-Solano, Jesús; Navas, Jorge - In: European journal of operational research : EJOR 279 (2019) 1, pp. 211-224
Persistent link: https://www.econbiz.de/10012102739
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Lanchester duopoly model revisited : advertising competition under time inconsistent preferences
Lu, Lijue; Navas, Jorge - In: Journal of the Operational Research Society 73 (2022) 2, pp. 244-260
Persistent link: https://www.econbiz.de/10013170119