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An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk

Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 141-155

Persistent link: https://www.econbiz.de/10011686523

Amazon's Mechanical Turk : a comment

Ford, John B. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 156-158

Persistent link: https://www.econbiz.de/10011686524

Reply to "Amazon's Mechanical Turk : a comment"

Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 159-162

Persistent link: https://www.econbiz.de/10011686525

Drivers of data quality in advertising research : differences across MTurk and professional panel samples

Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of advertising 51 (2022) 4, pp. 515-529

Persistent link: https://www.econbiz.de/10013362341

A longitudinal assessment of corrective advertising mandated in United States v. Philip Morris USA, Inc.

Berry, Christopher; Burton, Scot; Kees, Jeremy; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 757-770

Persistent link: https://www.econbiz.de/10012588929

The regulatory and marketing environment surrounding the legalization of retail marijuana and the impact on youth

Kelly, Kathleen; Berry, Christopher; Comello, Maria … - In: Journal of public policy & marketing 40 (2021) 1, pp. 62-82

Persistent link: https://www.econbiz.de/10012534333

The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions

Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58

Persistent link: https://www.econbiz.de/10012103209

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...

Persistent link: https://www.econbiz.de/10014849079

Consumer generalization of nutrient content claims in advertising

Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - 1996

Persistent link: https://www.econbiz.de/10000957472

The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?

Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55

Persistent link: https://www.econbiz.de/10003875217