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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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2
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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When less is more : the impact of macro and micro social media influencers' disclosure
Kay, Samantha
;
Mulcahy, Rory
;
Parkinson, Joy
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 248-278
Persistent link: https://www.econbiz.de/10012248943
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