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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers
Nikulina, Olesia; Riel, Allard C. R. van; Lemmink, Jos; … - In: Journal of advertising 53 (2024) 4, pp. 605-625
Persistent link: https://www.econbiz.de/10015050210
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Seeing with the customer's eye : exploring the challenges and opportunities of ar advertising
Ruyter, Ko de; Heller, Jonas; Hilken, Tim; Chylinski, … - In: Journal of advertising 49 (2020) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10012260440