/ Jonathan Hardy -- App advertising : the rise of the player commodity / David Nieborg -- Recovering audience labor from audience … of promotional authenticity / James H. Wittebols -- Toward a critical ecological theory of advertising / David Park … -- Ideology critique -- On the futility of advertising critique : searching for alternatives / Olga Fedorenko -- Art for fun and …

advertising and attitudes to advertising in the context of European Union accession countries. Design … extended version of Pollay and Mittal's model of beliefs and attitudes toward advertising. It tests a comprehensive range of … attitudes toward the institution of advertising and its instruments in each country to identify similarities and differences in …

Advertising for three self‐image projective products (perfumes, cosmetics and women′s apparel) were content‐analysed in … similarity and advertising standardization of these products over a longitudinal period. Based on the literature reviewed …, suggests that, due to their degree of similarity in markets, the UK. and the USA would have a higher degree of advertising …

Analyses the advertising content of three self‐image projective products (perfume, cosmetics, and women′s apparel) in … localisation of the advertising of these products. Suggests that marketers/advertisers standardise perfume advertisements to a …

originality of this paper lies in providing an example of social advertising across a large number of countries. Furthermore, this …