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Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
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Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Amos, Clinton; Grau, Stacy Landreth - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 693-719
Persistent link: https://www.econbiz.de/10009349591
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Twentieth century female and images : cultural interconnections, social learning, and the dialectical logic of advertising
Spears, Nancy; Amos, Clinton - In: Journal of business research : JBR 67 (2014) 4, pp. 441-448
Persistent link: https://www.econbiz.de/10010362120
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Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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Inclusive advertising for a better world
Viglia, Giampaolo; Tsai, Wanhsiu Sunny; Das, Gopal; … - In: Journal of advertising 52 (2023) 5, pp. 643-646
Persistent link: https://www.econbiz.de/10014422127