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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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A reader in marketing communications
Kitchen, Philip J. (ed.) - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10013488424
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Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387
Persistent link: https://www.econbiz.de/10012202758
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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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Replication and George the Galapagos tortoise
Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 5, pp. 431-432
Persistent link: https://www.econbiz.de/10014321978