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Advertising
Consumer behaviour
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17.02.1985
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2014-2016
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Journal of marketing research : JMR
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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Kids' consumption : how do children receive the relationships between advertisements and products?
Moore-Shay, Elizabeth S.
;
Lutz, Richard J.
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1997
Persistent link: https://www.econbiz.de/10000979066
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The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
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