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From a Seller's market to a Buyer's market : advertising looks forward to the 1950s

Crawford, Robert - In: Consumer Australia : historical perspectives, (pp. 39-54). 2010

Persistent link: https://www.econbiz.de/10008908475

"But nobody talks to accountants" : the growing influence of the finance department in the advertising agency

Crawford, Robert - In: Accounting history review 30 (2020) 1, pp. 89-111

Persistent link: https://www.econbiz.de/10012175056

Seeing the bigger picture : why market research history matters?

Crawford, Robert - In: International journal of market research 64 (2022) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10012872698

Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores

Crawford, Robert - In: History of retailing and consumption 9 (2023) 3, pp. 310-326

Persistent link: https://www.econbiz.de/10014560688

Upholding whose values? Australia's advertising standards bodies, 1974‐2009

Crawford, Robert; Spence‐Stone, Ruth - In: Journal of Historical Research in Marketing 4 (2012) 2, pp. 273-289

Purpose – This paper seeks to develop a clearer understanding of the operations and decisions made by Australian advertising standards bodies, the Advertising Standards Council and its successor, the Advertising Standards Board. It also seeks to identify whose interests have been served by...

Persistent link: https://www.econbiz.de/10014873278

Upholding whose values? : Australia's advertising standards bodies, 1974-2009

Crawford, Robert; Spence-Stone, Ruth - In: Journal of historical research in marketing 4 (2012) 2, pp. 273-289

Persistent link: https://www.econbiz.de/10009561242

Emptor Australis: the Australian consumer in early twentieth century advertising literature

Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243

Persistent link: https://www.econbiz.de/10003229064

Decoding Coca-Cola : a biography of a global brand

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2021

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

Persistent link: https://www.econbiz.de/10012255565

Decoding Coca-Cola : a biography of a global brand

Brennan, Linda (ed.); Crawford, Robert (ed.); … - 2021

Persistent link: https://www.econbiz.de/10013182680