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~subject:"Advertising"
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Advertising
Consumer behaviour
15
Konsumentenverhalten
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Preismanagement
8
Pricing strategy
8
Advertising effects
6
Werbewirkung
6
Customer satisfaction
5
Viral marketing
5
Virales Marketing
5
Kundenzufriedenheit
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Werbung
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Beziehungsmarketing
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Brand image
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Deutschland
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Dienstleistungsqualität
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Germany
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Markenimage
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Relationship marketing
3
Service quality
3
Activation
2
Agile practice
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Beschwerdemanagement
2
Brand management
2
Comparative advertising
2
Complaint management
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Customer service
2
Failure severity
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Internet marketing
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Kundenservice
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Low-cost strategy
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Markenführung
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Niedrigpreisstrategie
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Online-Marketing
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Perception
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Preis
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Price
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Product information
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English
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Bambauer-Sachse, Silke
4
Heinzle, Priska
2
Gierl, Heribert
1
Hüttl-Maack, Verena
1
Mangold, Sabrina
1
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Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
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ECONIS (ZBW)
4
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
2
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
3
Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
Saved in:
4
Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of business research : JBR
84
(
2018
),
pp. 233-242
Persistent link: https://www.econbiz.de/10011802926
Saved in:
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