Purpose – This research has been conducted with the aim of determining if celebrity endorsers in political party advertising have a significant impact on UK voter intentions. The use of celebrity endorsements is commonplace in the USA, but little is known about its effects in the UK. This...

Purpose – The purpose of this paper is to relate manifest market orientation to the achievement of electoral objectives. Design/methodology/approach – The paper presents an analysis of advertising content against a framework of criteria drawn from key marketing concepts using examples from...