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Advertising
Consumer behaviour
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Journal of advertising
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ECONIS (ZBW)
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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
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2
Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers
Nikulina, Olesia
;
Riel, Allard C. R. van
;
Lemmink, Jos
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 605-625
Persistent link: https://www.econbiz.de/10015050210
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