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Advertising
Consumer behaviour
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Campbell, Colin L.
21
Sands, Sean
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5
Pitt, Leyland F.
5
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4
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3
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Journal of advertising research
8
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4
Journal of advertising
4
European Journal of Marketing
1
European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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ECONIS (ZBW)
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A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
2
Generative AI : navigating between consumer utopia and dystopia : the critical role of research and leadership in shaping advertising's future : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 246-248
Persistent link: https://www.econbiz.de/10015071670
Saved in:
3
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
4
Principles for advertising responsibly using generative AI
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014557678
Saved in:
5
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
6
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
7
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
8
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
9
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
10
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
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