//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Aufsatzsammlung
Fernsehen
1,984
Television
1,382
USA
330
Deutschland
316
Rundfunk
296
television
247
Germany
233
Broadcast
183
United States
182
Fernsehprogramm
159
Television programme
138
Rundfunkpolitik
137
Broadcasting policy
126
Theorie
126
Mediennutzung
122
Werbung
121
Theory
120
Media usage
119
Internet
113
Großbritannien
106
communication technology
106
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
97
Advertising
96
Film industry
96
Media industries
94
Mediensektor
94
EU countries
91
EU-Staaten
91
Consumer behaviour
90
United Kingdom
88
Wettbewerb
84
Welt
83
World
81
Werbewirkung
78
Konsumentenverhalten
77
Competition
70
more ...
less ...
Online availability
All
Undetermined
26
Free
8
Type of publication
All
Book / Working Paper
105
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Arbeitspapier
4
Graue Literatur
4
Konferenzschrift
4
Non-commercial literature
4
Working Paper
4
Bibliographie
2
Festschrift
2
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
92
Undetermined
38
German
25
Author
All
Wilbur, Kenneth C.
7
Beal, Virginia
4
Bryant, Jennings
4
Bellman, Steven
3
Kempe, David
3
Longolius, Christian
3
Romaniuk, Jenni
3
Varan, Duane
3
Xu, Linli
3
Avery, Rosemary J.
2
Berry, Gordon L.
2
Breuer, Christoph
2
Brosius, Hans-Bernd
2
Eastman, Susan Tyler
2
Eisenberg, Matthew
2
Fahr, Andreas
2
Fossen, Beth L.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Newcomb, Horace
2
Sharp, Byron
2
Soni, Pavleen
2
Spigel, Lynn
2
Vohra, Jyoti
2
Zhu, Yi
2
Agnew, Clark M.
1
Ahn, Dohyun
1
Asamen, Joy Keiko
1
Bakshi, Madhupa
1
Barto, Michael
1
Barton, Roger
1
Beaubien, Michael P.
1
Becker, Karl
1
Berger, Arthur Asa
1
Bharadwaj, Apoorva
1
Bleier, Alexander
1
more ...
less ...
Institution
All
Colloque Télévisions et Familles: Relations Conviviales, Relations Rivales? <1994, Louvain-la-Neuve>
1
Heinrich-Hertz-Institut für Nachrichtentechnik <Berlin, West>
1
John and Mary R. Markle Foundation
1
Landesanstalt für Rundfunk Nordrhein-Westfalen
1
Twentieth Century Fund / Task Force on Public Television
1
Published in...
All
Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
Arbeitshefte Bildschirmmedien
2
Fernsehen in Deutschland
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Kritische Information
2
Sage annual reviews of communication research
2
The annals of the American Academy of Political and Social Science
2
A Midland book
1
Acamedia research monograph
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Blackwell companions in cultural studies
1
Business history review
1
Comedia series
1
Cultural studies
1
Decision
1
EBL-Schweitzer
1
Economic development : journal of the Institute of Economics, Skopje
1
Fernsehkritik
1
Grundlagen
1
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of sports marketing & sponsorship
1
Journal of Chinese economic and foreign trade studies
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of health economics
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
87
ECONIS (ZBW)
65
Showing
1
-
10
of
152
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
10
Rundfunk und
Fernsehen
im Blick der Kirche : ein Werkbuch
Becker, Karl
(
ed.
)
-
1957
-
2., stark veränd. erw. und verb. Aufl. der Broschüre 'Rundfunk, Fernsehen und Seelsorge'
Persistent link: https://www.econbiz.de/10000318477
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->