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~subject:"Advertising effects"
~subject:"Cause-related marketing"
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Marketing mix decisions : new perspectives and practices
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
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Menon, Anil
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2008
Persistent link: https://www.econbiz.de/10003717735
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Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
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Menon, Anil
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Marketing mix decisions : new perspectives and practices
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(pp. 77-109)
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2008
Persistent link: https://www.econbiz.de/10003769434
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