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~subject:"Advertising effects"
~subject:"Deutschland"
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Advertising effects
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Torres, Ivonne M.
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Buijzen, Moniek
10
Chan, Kara
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Dens, Nathalie
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Malik, Garima
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Reijmersdal, Eva A. van
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Sayedi, Amin
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Bellman, Steven
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Eric Cuvillier <Firma>
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Fördergesellschaft Marketing an der Universität Augsburg
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International journal of advertising : the review of marketing communications
147
International journal of advertising : the quarterly review of marketing communications
128
Journal of marketing communications
113
Journal of business research : JBR
112
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
90
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
37
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
SpringerLink / Bücher
28
Journal of marketing research : JMR
26
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Europäische Hochschulschriften / 5
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of advertising
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of marketing research
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
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ECONIS (ZBW)
4,533
USB Cologne (EcoSocSci)
80
EconStor
4
USB Cologne (business full texts)
1
BASE
1
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
3
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
4
Advertising
tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
Saved in:
5
A model for delivering branding value through high-impact digital
advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
6
An evaluation of government and industry proposed restrictions on television
advertising
of breakfast cereals to children
Berning, Joshua
;
Huang, Rui
;
Rabinowitz, Adam N.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
4
,
pp. 507-525
Persistent link: https://www.econbiz.de/10010480138
Saved in:
7
Does
advertising
overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
8
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
-
2001
Persistent link: https://www.econbiz.de/10001590084
Saved in:
9
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke
-
2002
Persistent link: https://www.econbiz.de/10001662270
Saved in:
10
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
51
(
2002
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10001642933
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