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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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How advertising influences consumption impulses : the role of visualization, anticipated emotions, taste anticipation, and hedonic rationalization
Moore, David J.
;
Lee, Seung Pil
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 107-120
Persistent link: https://www.econbiz.de/10009738524
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Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
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