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Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen; Taylor, Charles Robert; Zhou, Xuan - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Editorial: Hot topics in advertising research
Taylor, Charles Robert - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009722526
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.; Taylor, Charles Robert - In: Journal of strategic marketing 32 (2024) 3, pp. 317-332
Persistent link: https://www.econbiz.de/10014553255