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~subject:"Advertising effects"
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Advertising effects
Theorie
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Theory
17
Consumer behaviour
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Werbewirkung
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Marketing management
15
Marketingmanagement
15
Marktforschung
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Brand
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Unternehmenswert
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Vereinigte Staaten
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Automotive industry
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Brand image
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Brand management
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Geschäftswert
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Goodwill
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Markenführung
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Marketing
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Capital income
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Kapitaleinkommen
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Lieferantenmanagement
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Preiselastizität
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Price elasticity
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Product quality
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Produktqualität
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Supplier relationship management
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USA
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United States
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Verbraucher
5
Werbungsbetrieb
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diffusion
5
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4
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English
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Srinivasan, Shuba
16
Pauwels, Koen
11
Hanssens, Dominique M.
6
Vanhuele, Marc
5
Dekimpe, Marnik G.
4
Yildirim, Gokhan
2
Ataman, M. Berk
1
Bayer, Emanuel
1
Demirci, Ceren
1
Feit, Elea McDonnell
1
Han, Jung Ah
1
Leeflang, Peter
1
Naik, Prasad A.
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Osinga, Ernst C.
1
Riedl, Edward J.
1
Rutz, Oliver J.
1
Schultz, Don E.
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Skiera, Bernd
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Valenti, Albert
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Wieringa, Jaap E.
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Erasmus Research Institute of Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
2
MSI reports : working paper series
2
ERIM report series research in management
1
HEC Paris research paper series
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Report / Marketing Science Institute
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ECONIS (ZBW)
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1
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
2
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
3
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
4
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
5
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
6
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
7
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
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8
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
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9
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
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10
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
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