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Channel pass-through of trade promotions
Nijs, Vincent; Misra, Kanishka; Anderson, Eric T.; … - In: Marketing science 29 (2010) 2, pp. 250-267
Persistent link: https://www.econbiz.de/10003967733
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk; Xie, Yingkang; Krishnamurthi, Lakshman; … - In: Journal of marketing research 59 (2022) 4, pp. 840-859
Persistent link: https://www.econbiz.de/10013389215