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No advertising, but more sponsorship? : a case study of e-red envelope at China’s Spring Festival Gala
Zhang, Qian
;
Wu, Chao
;
Qiao, Han
;
Wang, Shouyang
- In:
Chinese management studies : CMS
11
(
2017
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10011737111
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