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~subject:"Advertising effects"
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Advertising effects
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Lee, Sung-kyu
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International journal of advertising : the review of marketing communications
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Journal of economic research
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ECONIS (ZBW)
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The effects of election advertising spending and incumbency : on the general election results in Great Britain
Lee, Sung-kyu
- In:
Review of economics & finance
(
2013
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10009774931
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Effect of campaign advertising expenditures on vote outocmes in Great Britain's general election
Lee, Sung-kyu
- In:
Journal of economic research
15
(
2010
)
3
,
pp. 183-206
Persistent link: https://www.econbiz.de/10008778140
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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