Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Empirical estimates of expendi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Indien
126,276
Consumer behaviour
108,226
India
106,513
Konsumentenverhalten
105,784
Theorie
17,673
Theory
17,468
Relationship marketing
13,570
Beziehungsmarketing
13,536
Brand management
9,457
Markenführung
9,412
Online-Handel
9,185
Online retailing
9,174
Brand image
8,193
Markenimage
8,152
Customer satisfaction
7,944
China
7,929
Kundenzufriedenheit
7,766
Social Web
7,482
Social web
7,480
Markenartikel
7,178
Brand
7,160
USA
6,883
United States
6,475
Online-Marketing
5,910
Internet marketing
5,900
Service quality
5,888
Experiment
5,868
Dienstleistungsqualität
5,835
Einzelhandel
5,782
Retail trade
5,716
Wirtschaftswachstum
5,589
Economic growth
5,363
Deutschland
5,359
Electronic Commerce
5,335
E-commerce
5,217
Privater Konsum
5,175
Private consumption
5,164
Werbewirkung
5,137
Schätzung
4,966
more ...
less ...
Online availability
All
Undetermined
2,644
Free
950
CC license
90
Type of publication
All
Article
4,200
Book / Working Paper
894
Journal
3
Type of publication (narrower categories)
All
Article in journal
3,992
Aufsatz in Zeitschrift
3,992
Aufsatz im Buch
179
Book section
179
Graue Literatur
167
Non-commercial literature
167
Arbeitspapier
131
Working Paper
131
Hochschulschrift
107
Thesis
81
Conference paper
40
Konferenzbeitrag
40
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
11
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Konferenzschrift
7
Case study
6
Fallstudie
6
Reprint
6
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
4
Amtsdruckschrift
1
Glossar enthalten
1
Glossary included
1
Government document
1
Guidebook
1
Mikroform
1
Ratgeber
1
Rezension
1
more ...
less ...
Language
All
English
4,925
German
168
French
2
Polish
2
Russian
1
Spanish
1
Author
All
Septianto, Felix
31
Gierl, Heribert
27
Pelsmacker, Patrick de
27
Dens, Nathalie
20
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Roy, Subhadip
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jerath, Kinshuk
10
Kim, Kacy K.
10
Malik, Garima
10
Rosengren, Sara
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bauer, Hans H.
9
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
American association of Advertising Agencies
1
Arbeitsgemeinschaft Media-Analyse
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
216
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
164
Journal of retailing and consumer services
119
International journal of advertising : the quarterly review of marketing communications
113
Journal of promotion management : innovations in planning and applied research
90
Psychology & marketing
88
Journal of promotion management : JPM
87
Marketing science
66
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
65
The journal of product & brand management
50
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Marketing letters : a journal of research in marketing
47
Asia Pacific journal of marketing and logistics
44
Journal of current issues and research in advertising : JCIRA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing research : JMR
43
European journal of marketing : EJM
42
European journal of marketing
40
Journal of current issues and research in advertising
39
Health marketing quarterly
37
The journal of brand management : an international journal
36
Young consumers : insight and ideas for responsible marketers
36
Journal of international consumer marketing
35
Marketing intelligence & planning
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing
33
International journal of sports marketing & sponsorship
32
Cogent business & management
29
International journal of consumer studies
29
International journal of hospitality management
29
The journal of consumer marketing
26
Journal of global marketing
25
Marketing : ZFP ; journal of research and management
25
Journal of marketing research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
International journal of electronic marketing and retailing : IJEMR
21
Journal of the Academy of Marketing Science
21
more ...
less ...
Source
All
ECONIS (ZBW)
5,097
Showing
1
-
10
of
5,097
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship between partial and total responses to advertising with application to US meats
Kinnucan, Henry W.
;
Myrland, Øystein
-
2002
Persistent link: https://www.econbiz.de/10001674333
Saved in:
2
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
3
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
4
Advertising in emerging markets : consumer attitudes in Ukraine
Sangwan, Sunanda
;
Golovkina, Natalia
-
1999
Persistent link: https://www.econbiz.de/10001602687
Saved in:
5
Women in Indian advertising : a study of consumer liking for different role portrayals
Singh, Raghbir
;
Bhullar, Primal
- In:
Paradigm : the journal of Institute of Management Technology
8
(
2004
)
2
,
pp. 42-52
Persistent link: https://www.econbiz.de/10003627390
Saved in:
6
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
7
A Comparative Study between the Advertising Effectiveness of Tata Docomo & Vodafone Mobile Services
Mann, Dr. Puja Waalia
-
2011
advertising strategies of the Telecom sector in
India
…
Persistent link: https://www.econbiz.de/10014176835
Saved in:
8
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat,
India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
9
Exploring the impact of Qatar's soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
10
Do young travellers perceive rich media ads to be intrusive? : Evidence from
India
Madhavan, Vinod
;
George, Simon
- In:
International journal of business excellence : IJBEX
33
(
2024
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10015062222
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
