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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton
;
Spears, Nancy
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
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Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Amos, Clinton
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 693-719
Persistent link: https://www.econbiz.de/10009349591
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3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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